Since 1978, Central Beer Distributors, Inc. has been distributing many of America’s most popular beer brands to taverns, supermarkets, convenience stores, liquor stores, restaurants, and special events like the Wisconsin Valley Fair, the Crandon Brush Run, concert venues and many more. Owners Dean Schmalz and Kim Fischer, are deeply committed to serving their retail customers and to helping people enjoy our great quality of life in central and northern Wisconsin.